"@type": "HowToSupply", Chapter 4: Purpose of this Self-Assessment. Most strategy plans will summarize which online channels and digital marketing tactics you will use, plus how much you will invest in these channels and tactics. The digital marketing strategies covered are quite good. 7. 2020 will officially go down in the books as one of the most volatile, uncertain and challenging years that marketers have ever experienced. Build and it will come — We wish, but that’s not how it works now, you have to get the attention, distribute, market, measure, 2. 2. There are 5 main types of SEO that we need to know: 1. Download the Free PDF Version of Beginners Guide to Digital Marketing (2020 Version), (Courtesy of Web Marketing Academy, Rated Best Digital Marketing Training Institute in Bangalore). Eventually, you will lose business and reputation. The book is structured according to the following theme, Think Hence, the learner can go for it and learn Digital Marketing Fundamentals as well as generating Marketing Strategies for businesses. la pandemia no ha cambiado las cosas, sino que las ha acelerado. Companies are fighting to stay relevant in this cutthroat online advertising space, and brands that can't evolve may be left behind. Information can now be looked at by the command of your voice. As business owners, it is our responsibility to utilize the tools provided by search engines and present content to get the best possible outcome. The information on a website helps in communicating with the customer about the product & overall business credibility. Content Marketing: Unique content is what works on social media. Mini-Videos Will Take Over the Platforms. So, this is a list of free digital marketing eBook PDF available for download. 12th A Main Road, 2nd Cross Road, HAL 2nd Stage, Doopanahalli, Near Magnolia Bakery & Smoor Chocolates Signature Lounge - Indiranagar, Corporate Digital Marketing Training in India, I got a call an HR from a Social Media Agency. Marketers today are applying digital marketing tactics to reach to the consumers & here’s why you should use digital marketing for your business too: 1. Due advancements in technology, the Mobile Phone, Social Media Marketing, use of digital marketing, social media marketing, and search engine Traditional Marketing. google digital marketing garage certification final exam answers Google digital… Authors: Francesca James, Hannan Durham. 3. • Ask the searcher's question in the body text and one subheading. 2. To make hybrid events productive, prerecord speaker presentations to keep audience attention, share the meeting recordings with attendees, check the post-event analytics (e.g., unique visitors and average dwell time) and use only high-definition video. ( With digital marketing, it is not easy to target audiences based on their interests, location, behavior. What happens at the back end? Keep this in mind we must understand that digital marketing is not the only practice. sir, https://static.googleusercontent.com/media/www.google.com/en//ads/pdfs/small_business_online_marketing_guide.pdf. How Doctors are using Social Media, The current batch students who were about to complete the course, out of five students, three already accepted the job offer from two companies, with a package of 3 Lacs and 2.5 Lacs, The fourth student declined the offer and waiting for a better package. "name": "Implement, Test & Fine Tune" The pandemic just accelerated it. Now you can search using images with Google lens, Google Pixel. “Marketers are being asked to create value more quickly,” he says. How to Generate Leads for Real Estate in 2023 Using Digital Marketing? Con las tiendas, hostelería y centros comerciales cerrados, muchas empresas han tenido. Search engines like Google have various ways and formats of showcasing results. The idea is to make the user connect with your business easily and effectively. Persado’s Heller described 2020 as the year of digital transformation under duress. Resources to learn: AMP on Google | Google DevelopersVoice assistants like Alexa, Google Home, Cortana. 8. Consulting: You can become a consultant if you are well versed in Digital Marketing, 4. }, A digital marketing strategy is a plan that outlines how your business will achieve its marketing goals via online channels like search and social media. }, { Traditionally, as a business, if you wanted to reach out to a wider audience you could place ads in newspapers, broadcast on TV/radio, use direct mailing or telemarketing. • Cite authoritative sources when backing up your claims. Cada una de las 180 tendencias, que aquí te vamos a transcribir, tienen mayor We hope you liked it and already have your next book! According to Copeland, “the cookie is quite literally crumbling,” and marketers will no doubt be making shifts in 2021 to prepare. 4. 3. Common digital marketing methods include: Website content Email campaigns Content marketing Social media posts Clickable ads Affiliate marketing Search engine optimization (SEO) These strategies are very popular today because of consumers' frequent usage of the internet and mobile devices. I’m bookmarking it. But, Copeland stressed, transparency and getting consumer consent for how you will be using this data is going to be of paramount importance to build customer trust and comply with evolving privacy regulations. “Content has always been king,” he says. Can work from home — Sure, you have to hustle to get to where you want to be. In 2019, the search is not subjected to just web pages. Separei os 20 materiais gratuitos mais completos da internet para você baixar e ficar por dentro de cada estratégia que compõe o marketing digital. Description: Additionally, 42% of ethnic minority shoppers say they'd switch to a retailer that's committed to diversity and inclusion. STAENZ Academy conducts daily classes to train students and working professionals about latest tools, strategies and topics in Digital Marketing & Data Analytics. At InfoBooks we support and respect the rights of authors, Business and Investment books in PDF format. marketing is increasing rapidly. DTC isn’t by any means a new idea. 4# Featured snippets en las búsquedas de Google. As more households adopt IoT technologies like smart speakers and personal assistants, we should expect this figure to rise in the years ahead. Can get rich fast — There is no such thing as getting rich fast. The analysis, coupled with a complementary survey of more than 1,000 people in the U.S., points to home-bound consumers binging video content online, with viewers completing videos more often, and channels like OTT (think: Netflix) growing in consumption. Strap in. Siri, Google Voice, Cortana are some of the common digital voice assistants. Provide valuable information and educate the consumer through videos, images, text, audio, e-books, slide share, Useful/Valuable information in various formats Video, Audio, Image, PDF’s, ebooks, PPT’s, Reports, Research downloads, 1. Example Google Carousel for GaryVee Books Search. 3. }, { Politics aside, identity is more important now than in years past. All this will help in ranking your website on top search results, 2. 4 21MBADM204 Fundamentals of Digital Marketing 3 0 0 3 5 21MBADM205 Integrated Marketing Communications 3 0 0 3 6 21MBADM206 Website planning and structure 3 0 0 3 Download. “It’s a bifurcated trend,” Heller said, pointing to the disproportionate investment into digital during the pandemic, with some companies making their fair share of big investments in 2020, while other companies are playing catch-up in 2021 and making their investments this year. It is important to have an online presence in this digital world. Digital marketing has many channels that can be used to promote products or services. A quick glance could be given before any presentation for reference. Nowadays, the Internet becomes the best way to take your brand everywhere, it has no territorial or cultural limits, something that other media do not offer you. Additionally, in May 2020, Kraft Heinz debuted a DTC business line called, “Heinz To Home,” where consumers can purchase club-sized packages of brand staples like beans and spaghetti for home delivery. Junk mail/Spam — Never indulge in purchasing data and more so never send junk email to hundreds of unknown database. The basic rule is to design a website that is user-friendly, mobile-friendly, and loads quickly. y marketing digital como la única tabla de salvación. Even smaller companies have jumped aboard the DTC trend. There are plenty of free digital marketing PDF books to download from the Internet. However, challenges often present new opportunities and ways of approaching strategies and campaigns. Build beautiful, highly functional assets and content for brands and campaigns, Engage This is because search engines do not understand imagery. Artificial intelligence At least 42% of marketers believe they are not very good at segmentation for digital experiences. Social media is the biggest aspect of Digital Marketing. "@type": "HowToStep", Covered the Digital Marketing modules of SEO, SMM, SEM, UX Design, Email Marketing, etc. Digital marketing is an evergreen industry where change is the only constant. streaming, 102# Google y Shopify convertirán Youtube en una ecommerce total, 103# Google Small Business y Grow My Store, 104# Audio Mixer para anuncios digitales de voz, 105# Audiencias predictivas en Google Analytics, 106# DuckDuckGo apuesta por la privacidad, 107# Bing y Yahoo! ] Google, 100# Sección de TV en Google para campañas publicitarias en plataformas de They are really very helpful. — You can! plataformas digitales, es un documento que no debes dejar de leer. Get started with this free SEO Starter Kit by Google: https://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf, 2. So while you might be an expert in using Instagram, you also need to know about Twitter or Snapchat and make use of it to grow your business. To understand this, we need to understand SEO — Search Engine Optimization. { Digital marketing in 2021 consists of a combination of traditional strategies and innovative methods through which you can propel your business forwards into the year ahead. Hence, it’s essential to use at least 12–15 important keywords in your ad. Description: As an Internet user, being aware of how this is targeted will help a user. With just a click, the searcher can locate your address, number, e-mail ID. 3. AR-based product visualization can be used . 2. can you say u love me back, because I really love you❤️. With 40% connections, Reliance Jio becomes India’s largest broadband provider in just 6 months: http://www.businesstoday.in/sectors/telecom/with-40-per-cent-connections-reliance-jio-becomes-indias-largest-broadband-provider-in-just-6-months/story/251294.html. "name": "Google Analytics" Digital Marketing Campaign Checklist For 2022 There's no better time than the start of a new year to get organized. 4. Here are some of the most popular marketing trends pdf for 2022, like; Digital Marketing trends, Global Marketing Trends, Social Media Marketing trends, etc. Heller and Copeland both agree that the people quotient of digital transformation will take on heightened importance in 2021. Why not learn about all these topics with the books on digital marketing that we have decided to share with you? It’s really helpful for the newcomer … thanks for your support, Your email address will not be published. We cannot say that traditional marketing efforts do not have any impact. Today’s marketers must take on a different level of rigor when it comes to looking into the future to foresee the trends and using those informed inferences to make investments that are going to drive value for the business long-term. Here is the list of some of the best free ebooks available online. It's important to educate your audience about environmental issues, and to share and support sustainability innovations. I want a work from home job assignments. Course Hero is not sponsored or endorsed by any college or university. 8. Organizations are going to be looking for a very different breed of marketers. Every day there is a new app that’s launched or a new update by Google to its existing feature. Konten yang digunakan dapat berupa video, artikel, infografis, e-book, template , dan berbagai jenis konten lain yang bersifat menguntungkan untuk penggunanya. Contenido Global Innovation Index 2022 Global Innova... La gestión de la ciberseguridad, la seguridad de la información y los riesgos, ha avanzado y se ha complicado de diversidad d... #PDF Marketing Digital: 180 tendencias y predicciones 2021 (Cyberclick), Ahora puedes vender tus saldos fácilmente, Comienza gratis, integrando Sales, Marketing y Servicios, 180 Tendencias y Predicciones de Marketing Digital 2021, Comentarios de la entrada Local SEO/Google My Business: Google My business is a free tool provided by Google to get your business listed in Google Maps. Chapter 2: About The Art of Service. The results appear due to the keywords used by the searcher. Chapter 5: How to use the Self-Assessment. The most important factor to remember about SEO is that it is “organic” or “free”. Has Augmented Reality for Marketing Finally Come of Age. Example: https://www.instagram.com/p/Bcm5LW2jqq_/?hl=en&taken-by=webmarketingacademy. Here are my top digital marketing trends for 2021, with particular emphasis on emerging marketing channels that I'm confident will stick around for the long haul. In 2021 companies will invest in building up their content agility through technology and AI-powered automation. So, we reached out to the experts: Adobe’s John Copeland, VP of marketing and customer insights, as well as Jason Heller, president of Persado, who laid out the following digital marketing trends they see coming in 2021. Hi List of 12 best digital marketing trends for 2022 that you don't ignore. But does that mean TV, print, radio don’t work any more? No more excuses. https://www.ampstart.com/, All you need to do is install a plugin called AMP (this plugin allows your website to load faster on mobile: https://www.ampproject.org). As we move into 2021, it's crucial that we, as marketers and entrepreneurs, stay on top of the latest industry developments. If you are new you might have to learn/upgrade your skills in: Artificial Intelligence (AI), Machine Learning is transforming the way business run today, Resources to learn: Google’s Machine Learning Course (Free)Voice Search, Voice Assistants like Amazon Alexa, Google Home is growing at a rapid phase, Resources to learn: Alexa skills kit Google Actions. They are part of a data-driven process. Digital marketing is the only way for companies to reach their clients most efficiently. If your business has multiple branches or even if it’s a small business/service it is essential to provide your address/location, phone number, timings, etc. It was easier like 10–15 years ago not anymore, 1. 2# Bienvenidos a un mundo sin cookies. this paper mainly studies significance of digital marketing and differences between digital marketing and offline marketing and the effectiveness of technological tools and social media. Latest 5 Digital Marketing Trends of 2021 - Aps Webtech Solutions - Digital marketing trends, like other types of marketing, change from year to year. by Suresh Babu | Feb 20, 2020 | Blog, Careers on Digital Marketing in India, FAQ's, How to Tutorials on Digital Marketing | 0 comments, { Yes, and No — digital marketing has evolved and changed quite a bit, however, all the big players including Google, Facebook, Instagram are good at simplifying these techniques for common users. Content marketing merupakan salah satu cabang dalam digital marketing di mana sebuah bisnis membuat berbagai macam konten untuk menjangkau dan berinteraksi dengan target pasarnya. Anyone and all of the above can learn and grow with digital marketing. Read more at: //economictimes.indiatimes.com/articleshow/59802340.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst, 7. Most digital marketing strategies and campaigns have 5 objectives 1.Reach the right audience 2.Engage with your audience 3.Motivate your audience to take action 4.Ensure efficient spending on your campaign 5.Maximize return on investment (ROI) 7. Working from home may be here for the foreseeable future, at least in some measure. My Quora answer to How to Find the, : You can find it yourself with these handy tips, If you like to get started in Digital Marketing, please give us a call 8792299538 or email Suresh at web marketing academy dot in, Web Marketing Academy Rated The Best Offline Digital Marketing Course in Bangalore, Further Readings & Resources on Digital Marketing, Download the Free PDF – A Beginners Guide to Digital Marketing, Mon-Fri : 10:30 AM – 7:00 PM Sat-Sun: Closed E-mail: connect@webmarketingacademy.in Mobile: +91 – 8792299538, Connect with us on: Instagram FB You Tube LinkedIn Pinterest. We are living in a mobile-first to the mobile-only world, where people expect your websites to load faster and they want information whenever and wherever they are. By digging into these signals, brands can deliver more personalized messages and experiences in a relevant way. Research, plan and strategies for brands and campaign, Create "@type": "MonetaryAmount", We live in a world with a lot of choices, brands, and a hundred other career choices. cada, vez más, los gestores tendremos que enfocarnos más en la estrategia y en cómo, aumentar la conversión del funnel, y cada vez menos en las segmentaciones, elección de. ], A recent Search Engine Watch survey found that 27% of global internet users utilize voice search on mobile devices. Pero además hay una nueva tecnología en el horizonte quepodría acentuar este cambio: el 5G. Most of us have some footprint on social media platforms. Advertisement Envato Elements (Design Without Limits) Envato Elements - Unlimited awesome template downloads for one low price. There has been unprecedented growth in the use of digital channels, with consumers flurrying online as countries quite literally shut down to contain the spread of the virus. Authors and Contributors at Staenz Media and Staenz Academy write about online businesses, digital marketing trends, career opportunities in application development and other interesting updates in the field of online business and internet marketing. Although shoppable posts are still new to Instagram, they've already proven to be highly effective for generating conversions. Get your local business listed for free with Google My Business GMB: https://www.google.com/business/, 3. Is your digital marketing campaign checklist is ready? Continuando con esta guía sobre los mejores libros de marketing digital, no podemos dejar de mencionar este libro, que redactado de una forma sencilla, propone a los usuarios conceptos teóricos básicos del marketing online. We can also expect a renaissance in contextual, intent-based targeting, as companies strive to be more relevant and personalized in a cookieless world, Adobe’s Copeland predicts. 2. For many years, marketing campaigns were based on traditional media including TV, print and radio ads. And then likewise, taking the more historically data-driven kind of functions, like people who are in actual analytics roles and performance marketing roles, and bringing them closer to the creative process.”. Simplify the checkout process, and pay special attention to fraud protection. If you want to stand out and make an impression in the digital realm, then your content has to be top-notch and versatile. { Heller agreed, adding that content is the one piece of the marketing puzzle that has the longest history, but has transformed the least. Each one of these books has been selected to make it easier for you to access and download the one you want, we have done this because of the importance that digital marketing has nowadays. información dentro del eBook, como también informes complementarios con cada This one is a bit of an outlier from the rest. Aún recuerdo cuando estudié la carrera de marketing y me explicaron la primera definición de marketing que escuche en mi vida. To find out, write hypothetical sentences with all of the, Leticia and José are chatting with Luis about a wedding that they attended recently. "@type": "HowToSupply", Heller referenced McKinsey’s 4Ds—Data, Decisioning, Design, and Distribution model (below). What does this mean? Multi-Level Marketing — Digital marketing is not multi-level marketing. The next time you log in to any website such as Facebook/Youtube the exact same product/service will be flashed on your screen, Action — Do it now: You can get started with Google Adwords with as little as Rs 500: https://www.google.co.in/adwords/express/. Última actualización Nov 21, 2022 4.9 (136) Día a día aumenta, de manera exponencial, el número de usuarios de internet. "@type": "HowToSupply", As we move into 2021, it's crucial that we, as marketers and entrepreneurs, stay on top of the latest industry. 4. To simply state, people started spending more time on online platforms such as Google, Facebook, Instagram, YouTube, etc to stay acquainted with news, entertainment, and commerce. ", And marketing has had to evolve along with this change. It has a soothing online appeal and is expected to define the spring and summer seasons. Free Business page/channel — Creating a business page on Facebook, Instagram, Twitter is not only easy but it’s absolutely “FREE”! Whether you know the weather or even get a calculator the answer box is right at your service to solve your queries! keywords, etc. These days, landing the featured snippet (or “position zero”) is even more important. En estos días no se habla otra cosa que de fútbol. The need for clear, concise, and data-backed articulation of the forecasted impact of marketing investments has never been more important. Therefore, forward-looking marketers and business owners should consider redirecting some of their resources away from their PPC strategy and put them toward SEO campaigns. As Google plans to phase out third-party cookies, PPC and SEO pros alike are scrambling to strategize for a cookieless future. The cherry on the cake: in the end, you can download a free PDF template of the checklist. Just a decade ago, if a business wanted to reach out to target customers they would promote using traditional marketing mediums such as TV, radio, print. • Place the answer at the very start of the article. ']' You may opt-out by. Thanks for sharing such an informative blog. Consider adding financing options such as Affirm or Afterpay. Listen to her descriptions of what she and her brothers used to do as children. Freelancing: Resources: Upwork, Fiverr. 87# Escucha en redes sociales para generar contenido ¿Qué redes sociales general más ROI? Source: https://yourstory.com/2017/06/india-internet-users-report/, 3. To take a moment and reflect on what worked in 2021, and what needs to be changed for 2022. As a Digital Marketer, you need to add as many reading materials into your collection as possible. Chatbots and virtual assistants can help you improve, simplify and personalize customers' online buying and browsing experiences. You can create an audience based on your business model and push your ad to the right consumers. Now you can build a website by just using AMP powered by Google just like building a WordPress site. Every person and company has a social network on some of the most important platforms like Facebook, Instagram or even YouTube, so being in this world makes you much more visible, so it doesn’t hurt to learn with our list of free books. Description: And we will be all the more empathetic, more digital, and more agile because of it. Intent-based targeting or personalization allows brands to get granular about how they connect with individuals based on not just the content customers are viewing, but how and why they got to that content and reacted to that content. One of the best tools to generate digital marketing today is through social networks, because who doesn’t have social networks these days? Although this represents a somewhat modest gain, the fact remains that ad-blocker usage is on the rise. It is also a small booklet. "@type": "HowToDirection", In a year filled with unprecedented change, digital marketing has evolved to match new habits and demands of brands and consumers alike. Build Brand Reputation. Courses at STAENZ Academy includes Advanced & Basic Digital Marketing Course, Digital Marketing Crash Course, SEO Executive Course, Social Media Management Course, PPC Ad Campaigns Management Course etc. 6. Citation styles for Digital Marketing Strategy How to cite Digital Marketing Strategy for your reference list or bibliography: select your referencing style from the list below and hit 'copy' to generate a citation. Use the power of the connected web to drive the traffic to those assets and leverage the available channels, Optimize ], Description: The predicted trending color for 2023 is "digital lavender.". There are many sections of books that we currently have, however, today we have decided to create the best collection of books on digital marketing in PDF format, totally free. (Consulta 12/1/2021). Universal or blended SEO is a practice to optimize videos, images, audio, PPT, blogs, News to get maximum weight and higher ranking. Marketing de influencers 5. 5# Conversational marketing. Keep an eye on Web 3.0, Crypto, NFT in 2022. Digital marketing is an evergreen industry where change is the only constant. { UPDATED Feb 2022: A few links and resources added. You may opt-out by. Create visual content using www.canva.com, 2. PwC found that 78% of the CEOs surveyed said "the shift towards remote collaboration is enduring, a nod to the momentum building around flexibility," so be sure to keep your home office ready. Steeped In Purpose: How A Coffee And Tea Company Is Forging A New Kind Of Social Entrepreneurship, From Product-Innovation To Strategy-Innovation: #2 Pivot For More Unicorns… Everywhere, Growing Team? "name": "Google Ads (Pay per click)" A small guide booklet from a Marketer from the Google. Con esto, va cambiando la forma en que todos vivimos, interactuamos y adquirimosproductos o servicios. Amazon Udaan project: https://economictimes.indiatimes.com/small-biz/startups/how-amazon-is-going-deeper-into-the-hinterland-with-a-gambit-of-unique-offline-online-blend/articleshow/60714288.cms, Advertising expenditure in India is expected to grow at 10% to reach Rs 61,204 crore in 2017 over 2016, according to a forecast by WPP-owned media agency GroupM in its report This Year: http://www.livemint.com/Consumer/ZMMO64fyHGq0VT0Lbb8qJJ/Ad-spending-in-India-to-grow-at-10-in-2017-GroupM-report.html, http://www.pcquest.com/indias-digital-marketing-has-grown-at-33-annually-in-last-6-years/, http://apac.thinkwithgoogle.com/intl/en/tag/india.html, What does this mean? 1. Knowledge Graph: Have you ever observed the big block on the right-hand side of SERP while looking up for specific information pertaining to locations, celebrities, brands, etc. Case Studies: How happy hound gets 90% of its sales online, 10 things you can do today to boost your online marketing. We will be seeing more competition, reducing the price which will help entrepreneurs, small businesses use it to its advantage. It has become a career path for many through endorsements and reviews. No matter what industry you belong to you can do digital marketing! I have done 100% correct answers. } L'attraction consiste à faire venir du trafic sur le site. 2. Cada vez será más importante reducir la cantidad de campañas y compactar para contar, En las comunicaciones con los clientes o posibles compradores, el Marketing Automation. How do go about finding the right Digital Marketing Institute? "@type": "HowToSupply", PPC– PPC stands for Pay Per Click. Universal SEO: Data is just not text. Neste artigo você verá: Marketing Digital PDF: O Top 20! "@type": "HowToTool", In my opinion, focusing on features like voice search and easily accessible content — like podcasts and engaging social media posts — is vital for brands to reach an audience that's geared for at-home browsing. “This includes investments in CDPs, analytics and next best action decisioning, and content.” Copeland agrees, adding that 2021 is going to need a next-level degree of personalization specificity, with smart companies focusing on intent and need-based customer journeys. Off-Page SEO: Off-page or Off-site SEO is done through an external link. These fundamentals will help you solve the questions: https://namp.americansforthearts.org/sites/default/files/Netmarks-2016-Guide-to-Digital-Marketing.pdf. ", Through digital marketing, you can learn how to design a cost-effective website, generate traffic, list your website on directories and search engines. "name": "What is SEO (Search Engine Optimization)? Sustainable digital marketing is the promotion of socially and environmentally responsible projects, practices and brand values. Paid Ads — To reach out to target audience all social media channels requires paid ads. (Jake Knapp) - Compartir 10 ideas, #Libro ¿Quién se ha llevado mi queso? The most important factor to remember about SEO is that it is “organic” or “free”. We now no longer have use of Yellow Pages as the digital platform allows you to easily list your business with Just dial, Sulekha or Yelp. If your customers can't quickly receive an answer to their question about your product or service, they might rather bounce than pick up the phone to call you. Mobile Marketing, SEO y Analítica Web de Estrade Nieto, Jordán Soro y Hernández Dauder. We may also see complete overhauls in the process of planning, creating, managing, and deploying digital content, as companies strive for agility and a data-driven approach to content marketing. These are big decisions, after all. It’s more helpful and driven me more into a business. Related Papers. Inbound and outbound marketing Converting Traffic into Leads, Types of Conversion , Understanding Conversion Process Tools Needed DI G I T A L M A RK E T I N G V S. T RA DI T I ON A L M A RK E T I N G What's the difference between digital marketing and traditional marketing, and why does it matter?
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